The Dashboard Spy

March 27, 2006

Brand Marketing Enterprise Dashboard Screenshot – Tracking Corporate Reputation, Public Relations, Consumer Opinion

Filed under: Dashboard Screenshots — dashboardspy @ 10:11 am

Some executive dashboard screenshots from that focus on tracking marketing aspects such as corporate reputation, public relations, consumer opinion and brand management. Data sources include automated analysis of Consumer Generated Media (CGM) – i.e. "blogs". Here we see a screenshot of a brand dashboard that is keeping a watch on the pharmaceutical vertical. It shows clippings from publications that have mentioned the brand. Higher level statistics are presented in the "Buzz Box".

Brand Executive Dashboard 

Dashboard Screenshot 

Homework: Study up on the lucrative field of brand marketing and management. This is a field ripe for dashboarding. Start with these books on brand management.

 So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of business dashboards. He could not find any executive dashboard design source books and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot of an enterprise dashboard, balanced scorecard, or any business intelligence graphic to share, please send an email to info _at_ Also check out The Dashboard Spy's favorite books.

1 Comment »

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