The Dashboard Spy

October 6, 2008

Brand Marketing Dashboard

Filed under: Dashboard Screenshots — dashboardspy @ 5:20 pm

This example of a brand marketing dashboard is meant for a marketing executive to use as a daily check on brand management metrics. Among the high level metrics categories are Brand Metrics, Advertising Metrics, and Purchase Metrics. Here are the KPIs in each category:

  • Brand Metrics
    • Brand Awareness
    • Brand Commitment
    • Brand Attributes
  • Advertising Metrics
    • Advertising Awareness
    • Source of Ad Awareness
    • Message Association
  • Purchase Metrics
    • Market Share
    • Frequency Profile
    • Repeat Purchase

Here is the marketing dashboard screenshot. Click on the image to enlarge it.

This brand marketing dashboard was implemented with Xcelsius

This brand marketing dashboard was implemented with Xcelsius

 

For more marketing dashboards, see:

Marketing Dashboard Best Practices

Also, see these Dashboard Experts

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