The Dashboard Spy

August 17, 2006

Apartment Community Communication Dashboard – tracking an email marketing campaign

Filed under: Dashboard Screenshots — dashboardspy @ 7:32 am

Here is a look at a management dashboard used to optimize communications in the real estate industry. Specifically, this application allows an apartment community manager to track what is sent via email to a group of sales prospects. The first screenshot shows the dashboard. As you see, it is entirely text-based, yet still very helpful to the apartment manager. It’s a reminder to us that clear layout and simplicity is often all it takes to bring value to the user.

Email champaign dashboard

This is a view of the prospects list:

Sales Prospects Listing 

Here is a screenshot of the page where you can actually preview the email:

Email Campaign Preview

Homework: The topic of email marketing is always controversial. Start with these books on email campaigns.

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of enterprise dashboards. He could not find any executive dashboard design source books (or even screenshots of real business dashboards) and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a digital dashboard, balanced scorecard, or any business intelligence graphic to share, send an email to info _at_ Also check out The Dashboard Spy’s books on enterprise dashboards. His current favorite is Enterprise Dashboards: Design and Best Practices for IT, the only book on actually implementing executive dashboards.

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