The Dashboard Spy

July 28, 2006

Beer Marketing Dashboard – Raising a glass to enterprise dashboards

Filed under: Dashboard Screenshots — Tags: — dashboardspy @ 9:27 am

You know you are a total enterprise dashboard addict when every little thing that you see makes you think of KPIs, portlet layouts and drill-downs. I’m outside having a beer, admiring the glistening drops clinging to the bottle, when I am reminded of a beer marketing dashboard in my collection. I wonder how long it would take me to dig it up. (OK, I know it’s kind of bizarre, but I believe I have the world’s largest collection of enterprise dashboard screenshots – and sometimes it’s hard to locate particular dashboards. I got it – I need a dashboard just to track my dashboards!).

Here is a marketing enterprise dashboard used by a famous beer manufacturer:

Beer Marketing Dashboard Logon

The other screenshots are not in English, but, hey – beer is beer, right? This screenshot of the dashboard shows the top 5 brands. This is a rich client application. By selecting different dropdowns, you can generate a new chart below:

Beer brand dominance

Here is the Customer Brand Tracking section of the enterprise dashboard. Share of market statistics are provided by Neilsen.

Customer Brand KPIs

Got to go. All this enterprise dashboarding is making me thirsty. Cheers!

Homework: Study this great book on using dashboards for marketing: Marketing by the Dashboard Light. Also, if you are on an enterprise dashboard project, do yourself a favor and take a look at Enterprise Dashboards: Design and Best Practices for IT, the only book on actually implementing enterprise dashboards.

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of enterprise dashboards. He could not find any executive dashboard design source books (or even screenshots of real business dashboards) and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot of a digital dashboard, balanced scorecard, or any business intelligence graphic to share, please send an email to info _at_ Also check out The Dashboard Spy’s favorite books on business dashboards.


  1. Reference:

    No graphic showed up … I really wanted to see this one, I work with several beer companies

    UPDATE: Can you see the graphics now? I didn’t do anything, maybe just a glitch. Please tell me if you can see the enterprise dashboard screenshots. Thanks The Dashboard Spy.

    Comment by Dave Starr — July 28, 2006 @ 3:58 pm

  2. Hello Dashboard Spy. I enjoy your blog about marketing dashboards. It is good to see such information. I have been studying this topic for many months now and am glad to see so many examples. I will visit your site often.

    I was very interested in seeing your post about “KPI Requirements for Dashboard Projects – Using the KPI business scorecards”. Thank you for the information about this dashboard topic. There is a dashboard project at work about this subject.

    The business scorecards graphic is very nice. I like the colors and the questions are very interesting – What Question? Who’s Asking, Why is it Important, etc. I think it is very good. I also like the layout of the screen. I have a question about the boxes on the right side. Is the user supposed to type the answers to the questions into the boxes?

    Comment by saibaba — November 22, 2007 @ 1:28 am

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Blog at

<span>%d</span> bloggers like this: