The Dashboard Spy

July 28, 2006

Beer Marketing Dashboard – Raising a glass to enterprise dashboards

Filed under: Dashboard Screenshots — Tags: — dashboardspy @ 9:27 am

You know you are a total enterprise dashboard addict when every little thing that you see makes you think of KPIs, portlet layouts and drill-downs. I’m outside having a beer, admiring the glistening drops clinging to the bottle, when I am reminded of a beer marketing dashboard in my collection. I wonder how long it would take me to dig it up. (OK, I know it’s kind of bizarre, but I believe I have the world’s largest collection of enterprise dashboard screenshots – and sometimes it’s hard to locate particular dashboards. I got it – I need a dashboard just to track my dashboards!).

Here is a marketing enterprise dashboard used by a famous beer manufacturer:

Beer Marketing Dashboard Logon

The other screenshots are not in English, but, hey – beer is beer, right? This screenshot of the dashboard shows the top 5 brands. This is a rich client application. By selecting different dropdowns, you can generate a new chart below:

Beer brand dominance

Here is the Customer Brand Tracking section of the enterprise dashboard. Share of market statistics are provided by Neilsen.

Customer Brand KPIs

Got to go. All this enterprise dashboarding is making me thirsty. Cheers!

Homework: Study this great book on using dashboards for marketing: Marketing by the Dashboard Light. Also, if you are on an enterprise dashboard project, do yourself a favor and take a look at Enterprise Dashboards: Design and Best Practices for IT, the only book on actually implementing enterprise dashboards.

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of enterprise dashboards. He could not find any executive dashboard design source books (or even screenshots of real business dashboards) and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot of a digital dashboard, balanced scorecard, or any business intelligence graphic to share, please send an email to info _at_ Also check out The Dashboard Spy’s favorite books on business dashboards.

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