The Dashboard Spy

July 25, 2006

Customer Metric Enterprise Dashboard – Tracking fashion business KPIs

Filed under: Dashboard Screenshots — dashboardspy @ 8:57 am

Thanks goes to the Dashboard Spy who shared this enterprise dashboard meant to monitor customer metrics for a fashion business. The underlying product used is by and it’s a role-based, multiple data source enterprise dashboard. Note the view is chosen via the dropdown selector. It is showing “Customer Dashboard”, hence the appearance of the Key Customer Metrics, Trend on Returns, Top Products by Returns, and Top Stores by Returning Customers portlets. The Key Customer Metrics include: Number of Customers, Number of Repeat Customers, Advertising Effectiveness, Loyalty Rates, Revenue per Customer, Gross Margin, and Returns per Customer.

Customer Metrics Enterprise Dashboard

Homework: Need to brush up on fashion/apparel/clothing retail management metrics? Start with these books on clothing retail management.

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of enterprise dashboards. He could not find any executive dashboard design source books (or even screenshots of real business dashboards) and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a digital dashboard, balanced scorecard, or any business intelligence graphic to share, send an email to info _at_ Also check out The Dashboard Spy’s books on enterprise dashboards. His current favorite is Enterprise Dashboards: Design and Best Practices for IT, the only book on actually implementing executive dashboards.

1 Comment »

  1. Hello Dashboard Spy. I enjoy your blog about enterprise dashboards. It is good to see such information. I have been studying this topic for many months now and am glad to see so many examples. I will visit your site often.

    I was very interested in seeing your post about “KPI Requirements for Dashboard Projects – Using the KPI business scorecards”. Thank you for the information about this dashboard topic. There is a dashboard project at work about this subject.

    The business scorecards graphic is very nice. I like the colors and the questions are very interesting – What Question? Who’s Asking, Why is it Important, etc. I think it is very good. I also like the layout of the screen. I have a question about the boxes on the right side. Is the user supposed to type the answers to the questions into the boxes?

    Comment by saibaba — November 22, 2007 @ 1:42 am

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