The Dashboard Spy

June 20, 2006

Spy Vs. Spy Helicopter Ad – Enterprise Dashboard Spy getting too serious

Filed under: Dashboard Screenshots — dashboardspy @ 9:52 am

Just in case this blog about enterprise dashboards is getting too serious, here's a little break for you from your KPI selections, ROI justifications, project timelines, dashboard designs and user handholding.

Remember those great Spy vs. Spy cartoons from Mad Magazine? There is actually a great book that collects these Spy vs. Spy comics: Spy Vs. Spy: The Complete Casebook. The review on amazon: "Antonio Prohias's wordless, Cold War-inspired spoof of the agents of international intrigue portrays the twin enemies outdoing each other in elaborately stupid plots to achieve the other's demise. Assembled after Prohias's death, the volume commemorates the cartoon's 40th birthday as well as Prohias's compelling personal story (in 1960 he fled Castro's new regime in Cuba after being unofficially blacklisted for his political cartoons). Comic book fans, especially of the MAD variety, will love this intelligent tribute to an artist. 70 color and 300 b&w illustrations"

And back in 2004, the Spy vs. Spy duo came to life in the world of TV advertisement. Here's a clip of one of the commercials. Just press the play button to start the video. Then, you have to get right back to thinking about enterprise dashboards, balanced scorecards, digital dashboards, business dashboards, dashboard this and dashboard that. Just kidding! Enjoy your 30 second respite.

For those real hardcore fans among you, here is some metadata about this ad:

Product: MOUNTAIN DEW
Title: SPY VS SPY: HELICOPTER
Summary: WHITE SPY IN COPTER BOOBY TRAPS MOUNTAIN DEW MACHINE 
Description: BLACK & WHITE, WHITE SPY FROM SPY VS. SPY PUSHES MOUTAIN DEW SODA MACHINE ALONG WALL, [SPY], BLACK SPY DRIVES BY IN CAR AND NOTICES SODA MACHINE, [VS SPY], BLACK SPY APPROACHES MACHINE, WHITE SPY HOVERS OVERHEAD IN HELICOPTER, WHITE SPY IMAGINES DROPPING BOMB ON BLACK SPY`S HEAD, PULLS LEVER, BOXING GLOVE DROPS OUT OF BOTTOM OF HELICOPTER AND BONKS BLACK SPY ON THE HEAD, BLACK SPY HAS SPRING HIDDEN IN HAT, GLOVE RICOCHETS AND PUNCHES WHITE SPY IN THE CHIN, BLACK SPY SMIRKS AND PRESSES BUTTON ON MOUNTAIN DEW MACHINE, SPRING LOADED SIDEWALK PROPELS BLACK SPY INTO WALL, [TO BE CONTINUED…], MOUNTAIN DEW CAN SLIDES INTO SLOT ON MACHINE, BLACK SPY FALLS FROM WALL, HELICOPTER SPINS AROUND IN THE AIR, [DO THE DEW], FP. INDUSTRY TITLE IS HELICOPTER
Tagline: DO THE DEW
Category: BEVERAGE
Subcategory: SODA
Media: Television-Network
Language: English
Region: North America
Country: USA
Capture Source: TNT
Program NBA PLAYOFFS
Date: May 29 2004 9:02PM 
Length: 30.00 seconds 
Company: PEPSICO INC

Homework: Working on an enterprise dashboard project is hard! Don't forget to take a break now and then.

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of enterprise dashboards. He could not find any executive dashboard design source books (or even screenshots of real business dashboards) and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot of a digital dashboard, balanced scorecard, or any business intelligence graphic to share, please send an email to info _at_ dashboardspy.com. Also check out The Dashboard Spy's favorite books on business dashboards.

1 Comment »

  1. Hello Dashboard Spy. I enjoy your blog about company dashboards. It is good to see such information. I have been studying this topic for many months now and am glad to see so many examples. I will visit your site often.

    I was very interested in seeing your post about “KPI Requirements for Dashboard Projects – Using the KPI enterprise dashboards”. Thank you for the information about this dashboard topic. There is a dashboard project at work about this subject.

    The enterprise dashboardsgraphic is very nice. I like the colors and the questions are very interesting – What Question? Who’s Asking, Why is it Important, etc. I think it is very good. I also like the layout of the screen. I have a question about the boxes on the right side. Is the user supposed to type the answers to the questions into the boxes?

    Comment by saibaba — November 22, 2007 @ 1:21 am


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