The Dashboard Spy

June 19, 2006

Marketing Program Dashboard Screenshot – using enterprise dashboards as business process navigation or wizard

Filed under: Dashboard Screenshots — dashboardspy @ 9:44 am

Thanks to this submission of an enterprise dashboard from a Dashboard Spy involved with launching a marketing program, we have a dashboard screenshot showing a dashboard used as a guided wizard, or navigation device. It looks to be some sort of marketing product or service. This highly graphic dashboard presents a sequence of six steps in setting up and marketing a business. Each step on the enterprise dashboard has an audio overview to explain the process and a series of associated actions. The right side of the dashboard features the icons used to launch each action.

This is a nice way of presenting the audio files and action links to the user. Its main value comes from the grouping of the functionality by business function or phase. It's a business-centric, user-focused approach that will often come in useful.

The steps are: Set up your business, Target your market, Set up sales process, Set up your web site, Do your promotion, and Maintain your business.

Marketing Dashboard

Homework: An explicit step by step approach is a good way to lay out any busines process to make it user friendly. In the case of marketing, take a look at these books on marketing step by step if you are not familar with the process.

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of enterprise dashboards. He could not find any executive dashboard design source books (or even screenshots of real business dashboards) and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot of a digital dashboard, balanced scorecard, or any business intelligence graphic to share, please send an email to info _at_ Also check out The Dashboard Spy's favorite books on business dashboards.

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