The Dashboard Spy

June 7, 2006

Pharmaceutical Sales and Marketing Dashboards – Screenshots of sales KPIs and physician calls

Filed under: Dashboard Screenshots — dashboardspy @ 10:29 am

A Dashboard Spy in the pharmaceutical industry sent me these dashboard screenshots. The first shows the sales performance KPIs of a drug tracked for a particular territory. Typically there is one sales representative per territory per drug in pharm sales, so we are basically looking at the sales numbers for one person on this enterprise dashboard. The right side of the screen shows the territory map and a sales chart. The left side of the dashboard shows sales KPIs such as contacts, calls and sales. There are the typical red/green/yellow visual KPI indicators. The second enterprise dashboard screenshot shows the tracking of physician visits, what this company is calling Target Doctor Activity. There is an extensive color key legend in use. In my opinion, it is over the top and unusable. Who needs 13 different colors? Better to show the data in another way on this dashboard screen. Good luck if you're color blind or print this out on a black and white printer.

Enterprise Dashboards

Sales Dashboard

Homework: Did you know that pharmaceutical sales representatives don't really sell? Of course, it's the pharmacy that actually sells you the drugs. The pharma rep is charged with increasing the number of prescriptions for his assigned drug in his territory. Learn about the ins and outs with these books on pharmaceutical sales.

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of enterprise dashboards. He could not find any executive dashboard design source books (or even screenshots of real business dashboards) and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot of a digital dashboard, balanced scorecard, or any business intelligence graphic to share, please send an email to info _at_ Also check out The Dashboard Spy's favorite books.

1 Comment »

  1. Sweet dashboard (pharma sales and mktg)…you don’t happen to know the software that produced this?



    Comment by Irwin — October 19, 2006 @ 1:32 pm

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