The Dashboard Spy

April 25, 2006

Distributorship Financial Dashboard Screenshots – a bicycle distributor and its business intelligence

Filed under: Dashboard Screenshots — dashboardspy @ 2:05 pm

Thanks to the dashboarders over at, we have this bike shop's enterprise dashboard. There is a demo available that you should try to get a feel for the flow through the pages, but here are some screenshots I grabbed in the meantime.

Retail Dashboard 

This next dashboard screenshot shows sales by year with units shipped, revenue and profit figures in a table. Below that is a graph of revenue by year which one can drill down on.

A note about the top level navigation. Look at the red role-sensitive links for employees and dealers only. A best practice would be to not show links to things you are not entitled to. Use role-based security/access to paint the screen with only those elements pertinent to your role. That is, instead of a red employees only link, there would be nothing if you were not an employee. If you were an employee, you would see a white link that said employees.  Statement withdrawn – see comments for a good explanation of this.

Also, the sub-navigation in this executive tab is a bit unclear. There are 2 links – business intelligence and executive dashboard. Which are we seeing right now on this screen? There is no on-state.

Scorecard screenshot

Drilling down on a bar in the graph above brings us this screen which show product categories.

dashboard graphic

To show you the look for table-based pages, we have this screenshot:

Debt KPI

Homework: If you are on a dashboarding project involving retail operations, you know how subtle the subject can be. If you need a grounding in this area, start with these books on retail management and store operations

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of enterprise dashboards. He could not find any executive dashboard design source books (or even screenshots of real business dashboards) and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot of a digital dashboard, balanced scorecard, or any business intelligence graphic to share, please send an email to info _at_ Also check out The Dashboard Spy's favorite books.


  1. I just was hoping to clarify that the reason we chose to display both the “dealers only” and “employees only links” at the top is because this is a demonstration version of the dashboard, so users would have needed a password/sign-in before they entered in order to set up that kind of security.

    To get around this for the demo, though, we unprotected the employees only section in this version, and kept the dealers only section password-protected to show the security capabilities.

    If anyone has any questions, please just let me know. I can be reached at 630-916-0662. Thanks!

    Comment by Heather Gately — April 25, 2006 @ 4:17 pm

  2. Ah, excellent point. Thanks for the clarification. Sorry to jump on that – I should have thought that out. The way you do it, you don’t have to split the demo up front with a gateway page for the different types of users. Much less work during the demo stage. Good thinking. Thanks. The Dashboard Spy

    Comment by dashboardspy — April 25, 2006 @ 7:58 pm

  3. Hello Dashboard Spy. I enjoy your blog about executive dashboards. It is good to see such information. I have been studying this topic for many months now and am glad to see so many examples. I will visit your site often.

    I was very interested in seeing your post about “KPI Requirements for Dashboard Projects – Using the KPI Wheel”. Thank you for the information about this dashboard topic. There is a dashboard project at work about this subject.

    The wheel graphic is very nice. I like the colors and the questions are very interesting – What Question? Who’s Asking, Why is it Important, etc. I think it is very good. I also like the layout of the screen. I have a question about the boxes on the right side. Is the user supposed to type the answers to the questions into the boxes?

    Comment by saibaba — November 22, 2007 @ 12:02 am

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