The Dashboard Spy

March 27, 2006

Screenshot of KPI Dashboard for Pharmaceutical Sales

Filed under: Dashboard Screenshots — dashboardspy @ 11:29 am

The folks at have a series of enterprise dashboard screenshots which follow a pharmaceutical sales scenario. They use the common map-based drilldown approach. You'll see that you start at the national sales territories level and move down to the account level and then to individual doctors. The dashboard shows projected vs. actual sales activities, doctor information and geographical information.

executive dashboards

Business dashboard screenshot

enterprise dashboard screenshot

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of business dashboards. He could not find any executive dashboard design source books and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot of an enterprise dashboard, balanced scorecard, or any business intelligence graphic to share, please send an email to info _at_ Also check out The Dashboard Spy's favorite books.


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