The Dashboard Spy

March 22, 2006

Marketing Dashboard – tracking brand performance, market share, nielsen ratings, media spending, awareness

Filed under: Dashboard Screenshots — dashboardspy @ 4:10 pm

Here's a look at a marketing dashboard from scanmar.  Head to head brand comparisons are made with product marketing elements such as brand performance, market share, growth, spending, nielsen numbers, awareness factors, and other key performance indicators.

Dashboard Screenshot:

Executive Dashboard for Marketing

Market Share Analysis Screenshot:

Enterprise Dashboard Screenshot for Marketing

Homework: If you are joining a dashboard project to track marketing efforts, you have to learn all you can about this field. Start with these books on brand management.

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of business dashboards. He could not find any executive dashboard design source books and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot of an enterprise dashboard, balanced scorecard, or any business intelligence graphic to share, please send an email to info _at_ Also check out The Dashboard Spy's favorite books.

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