The Dashboard Spy

March 20, 2006

Product Management Dashboard – tracking competition in a domain space

Filed under: Dashboard Screenshots — dashboardspy @ 3:40 pm

There's a Product Manager's dashboard at that, as they explain, attempts to answer the following questions:

What strategies and tactics are your competitors using?
Which customers are likely to be the most interested in your product?
What channels are right for your product?
Is your advertising campaign successful?
Who are your competitors in this market?
Who has what share in each market?

Here is the enterprise dashboard screenshot:

Product management enterprise dashboard

Homework: A dashboarding expert who is versed in product marketing and management can write her own ticket. Start learning the field now with these books on product management

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of business dashboards. He could not find any executive dashboard design source books and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot of an enterprise dashboard, balanced scorecard, or any business intelligence graphic to share, please send an email to info _at_ Also check out The Dashboard Spy's favorite books.

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