The Dashboard Spy

March 14, 2006

Heat maps – an eye tracking data visualization technique

Filed under: Dashboard Screenshots — dashboardspy @ 3:39 am

In the quest to build the perfect dashboard or scorecard, we are always looking to present the most important data in the most visible location. This is a fascinating area of study which includes usability testing and even eye tracking technology. The savvy folks at have published full-color "heatmaps" of viewer reading & click patterns from a study on "How to Copywrite and Position Your Google Ads for Better ROI". Go to to see details on their "Google Eye Tracking Study: How See & Click on Google Search Results".

It's also profiled by the famous Dave Taylor at

Eye Tracking Data Visualization 

Image provided by and used with permission from MarketingSherpa, Copyright 2005-2006

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of business dashboards. He could not find any executive dashboard design source books and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot to share, please send an email to info _at_ Also check out The Dashboard Spy's favorite books.

1 Comment »

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