The Dashboard Spy

March 10, 2006

The NASDAQ MarketSite Dashboard – It’s giant!

Filed under: Dashboard Screenshots — dashboardspy @ 6:09 pm

DM Review published an article a while back called “Dashboard Design: Why Design is Important” at http://www.dmreview.com/editorial/dmreview/print_action.cfm?articleId=1011285. They featured the giant dashboard at NASDAQ. As they explained: “Consider NASDAQ’s unique situation. The exchange needed to communicate to the average investor what was happening in the stock market each and every day. However, as NASDAQ is a purely electronic stock exchange, there was no physical trading floor to take a television camera and no one to interview. The solution was ingenious: NASDAQ created MarketSite at Times Square in New York City, which provides a 6×20 video wall with real-time graphic displays on the current state of the market. The result: networks such as CNN and CNBC, now broadcast more than 150 stories each day from this location.

Would NASDAQ have been as successful using standard bar charts? NASDAQ’s unique, clear graphics are critical for a broad audience to quickly assess the market information, thereby successfully communicating information to business professionals and consumers, and adds value to both the networks and NASDAQ’s brand.”

Giant Dashboard

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of business dashboards. He could not find any executive dashboard design source books and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot to share, please send an email to info _at_ dashboardspy.com. Also check out The Dashboard Spy’s favorite books.

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