The Dashboard Spy

March 6, 2006

Back to basics article on executive dashboards

Filed under: Dashboard Screenshots — dashboardspy @ 3:21 pm

This article by Alex Kirtland on at was and still is a great primer on dashboards. It’s from 2003, but well worth a revisit. Here’s a shot from it that features a simplified dashboard architecture. It shows how the user needs of answering fundamental business questions, getting alerts and decision making are met by a system filtering raw data through the processes of personalization, key performance indicators, and data manipulation.

Dashboard Architecture

So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of business dashboards. He could not find any executive dashboard design source books and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot to share, please leave a comment or send an email to info _at_ Also check out The Dashboard Spy’s favorite books.

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