This screen shot is from http://www.netsuite.com/portal/resource/interactive_dash_main.shtml and is Ajax-powered. If you go to the dashboard link, you'll see that there is a "pop-up" story to the screenshot. The number circles are annotations from the netsuite website and pop up explanations when hovered over. They are not part of the dashboard functionality. This is not a bad way to explain to dashboard users how the dashboard acts during the wireframe process, or even for training.
Note the top row of buttons indicating roles. They probably exist only for demo purposes as there should be role-based security.
So what or who is The Dashboard Spy? As his about page states, The Dashboard Spy is just a guy interested in the design of enterprise dashboards. He could not find any executive dashboard design source books (or even screenshots of real business dashboards) and so set about creating his own. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. If you have a nice screenshot of a digital dashboard, balanced scorecard, or any business intelligence graphic to share, please send an email to info _at_ dashboardspy.com. Also check out The Dashboard Spy's favorite books.