Brand Marketing Dashboard

This example of a brand marketing dashboard is meant for a marketing executive to use as a daily check on brand management metrics. Among the high level metrics categories are Brand Metrics, Advertising Metrics, and Purchase Metrics. Here are the KPIs in each category:

• Brand Metrics
  • Brand Awareness
  • Brand Commitment
  • Brand Attributes
• Advertising Metrics
  • Advertising Awareness
  • Source of Ad Awareness
  • Message Association
• Purchase Metrics
  • Market Share
  • Frequency Profile
  • Repeat Purchase

Here is the marketing dashboard screenshot. Click on the image to enlarge it.

This brand marketing dashboard was implemented with Xcelsius

 

For more marketing dashboards, see:

Marketing Dashboard Best Practices

Also, see these Dashboard Experts

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